How To Sell on Walmart Marketplace: A Comprehensive Guide

Are you interested in expanding your business and selling on Walmart Marketplace? If so, you’ve come to the right place. In this article, we will provide a comprehensive guide on how to sell on Walmart Marketplace. We will cover everything from what Walmart Marketplace is to the benefits of selling on the platform, as well as the steps you need to take to become a successful Walmart seller.

What Is Walmart Marketplace?

Walmart Marketplace is an online e-commerce platform that allows third-party sellers to list and sell their products directly to Walmart customers. The platform was launched in 2009 and has since grown to become one of the largest and most popular marketplaces in the world. Walmart Marketplace offers a wide range of product categories, including electronics, clothing, home goods, and more.

Some key features of Walmart Marketplace include:

• Low commission rates compared to other marketplaces
• Access to millions of potential customers worldwide
• Integration with various e-commerce platforms, such as Shopify and Magento
• Robust analytics and reporting tools to track sales performance

In order to sell on Walmart Marketplace, you must meet certain eligibility criteria. For example, you must have a valid tax ID number and be able to provide proof of business insurance. Additionally, you must maintain high standards for customer service and order fulfillment to remain in good standing with Walmart.

Benefits of Selling on Walmart Marketplace

Selling on Walmart can offer many benefits for your business, including:

1. Increased exposure: By selling on Walmart Marketplace, you can reach millions of potential customers who might not have otherwise discovered your products. This increased visibility can lead to higher sales and revenue for your business.

2. Low commission rates: Walmart Marketplace offers some of the lowest commission rates in the industry, starting at just 6%. This means that you can keep more of your profits without sacrificing exposure or sales.

3. Access to Walmart’s fulfillment services: Walmart offers its own fulfillment services, which can help streamline your order processing and shipping. By using Walmart’s fulfillment services, you can ensure that your customers receive their orders quickly and efficiently.

4. Brand recognition: As one of the largest retailers in the world, Walmart has a well-known and respected brand. By selling on Walmart Marketplace, you can leverage this brand recognition to build trust with potential customers and establish your business as a reputable seller.

How To Sell on Walmart Marketplace

Now that you understand what Walmart Marketplace is and the benefits of selling on the platform, let’s dive into how to get started. Here are the steps you need to take to sell on Walmart Marketplace:

Apply to become a seller

The first step to selling on Walmart Marketplace is to apply to become a seller. You can do this by visiting the Walmart Marketplace website and filling out an application form. During the application process, you will be asked to provide information about your business, including your tax ID number and proof of insurance.

Meet eligibility requirements

In order to be approved as a Walmart Marketplace seller, you must meet certain eligibility requirements. For example, you must have a U.S.-based business and be able to ship to all 50 states. Additionally, you must maintain high standards for customer service and order fulfillment.

Set up your account

Once you have been approved as a Walmart Marketplace seller, you can set up your account and start listing your products. You will need to provide detailed product descriptions, pricing information, and images for each product you want to sell.

Optimize your listings

To increase your visibility and sales on Walmart Marketplace, it’s important to optimize your product listings. This means using relevant keywords, providing high-quality images, and offering competitive pricing.

Fulfill orders

When a customer places an order on Walmart Marketplace, you will need to fulfill it promptly and accurately. You can choose to handle order fulfillment yourself or use Walmart’s fulfillment services.

Provide excellent customer service

To maintain your status as a Walmart Marketplace seller, it’s important to provide excellent customer service. This means responding quickly to customer inquiries, resolving any issues promptly, and maintaining a high level of professionalism at all times.

Monitor your performance

Finally, it’s important to monitor your sales performance and adjust your strategy as needed. Walmart Marketplace provides robust analytics and reporting tools to help you track your sales and identify areas for improvement.

How To Become a Successful Walmart Seller

Becoming a successful Walmart seller takes time and effort, but it’s absolutely achievable. Here are some tips to help you succeed on Walmart Marketplace:

• Offer competitive pricing: Walmart consumers are price-sensitive, therefore competitive pricing is essential to attracting and maintaining them.
• Optimize your listings: Optimizing your listings is essential to increase exposure and sales on Walmart Marketplace. Use keywords, decent photos, and precise product descriptions.
• Provide excellent customer service: Excellent customer service builds trust and loyalty. Respond to questions fast, address problems quickly, and always be professional.
• Utilize Walmart’s marketing tools: Walmart provides marketing tools to assist vendors boost sales on the marketplace. Sponsored items, display adverts, and email campaigns.
• Offer fast and reliable shipping: Walmart consumers value speedy and dependable delivery. To expedite and dispatch purchases, use Walmart’s fulfillment services or a third-party logistics supplier.
• Monitor your performance metrics: Monitoring sales performance data might help you find areas for strategy improvement. Monitor conversion, order fault, and late shipping rates.

Cost of Selling on the Walmart Marketplace

While selling on Walmart Marketplace can offer many benefits, it’s important to be aware of the associated costs. It’s important to factor these costs into your pricing strategy and profit margins when selling on Walmart Marketplace. Here are some of the fees you can expect to pay when selling on Walmart Marketplace:

• Referral fee: Walmart charges a referral fee based on the category in which your product is listed. Referral fees typically range from 6% to 15%.
• Subscription fee: Walmart also offers a subscription plan for sellers who want to list more than 100,000 products. The subscription fee is $1,000 per month.
• Fulfillment fees: If you choose to use Walmart’s fulfillment services, you will incur additional fees for storage, picking, packing, and shipping. These fees vary depending on the size and weight of your products.
• Return fees: If a customer returns one of your products, you may be responsible for paying a return fee. These fees vary depending on the reason for the return and the category of the product.

Is Selling on the Walmart Marketplace Worth It?

The answer to this question depends on your business goals and priorities. For many sellers, the benefits of selling on Walmart Marketplace outweigh the associated costs. However, it’s important to carefully consider your options and do your research before committing to the platform. Here are some factors to consider:

• Your target market: If your target market aligns with Walmart’s customer base, selling on Walmart Marketplace can be a great way to reach new customers and increase sales.
• Your product category: Some product categories may perform better than others on Walmart Marketplace. Make sure to research the competition in your category and evaluate the potential demand for your products.
• Your resources: Selling on Walmart Marketplace requires a significant investment of time and resources, particularly if you choose to handle order fulfillment yourself. Make sure you have the necessary resources and infrastructure in place before getting started.

Ultimately, the decision to sell on Walmart Marketplace should be based on a careful evaluation of your business needs and priorities. If you’re an online seller, expanding your reach to Walmart Marketplace can be tempting, as it’s one of the largest and most popular online marketplaces in the world. However, before making a decision to sell on Walmart Marketplace, it’s crucial to carefully evaluate your business needs and priorities.

Fulfillment By Amazon vs. Walmart Fulfillment Services

If you’re considering selling on Walmart Marketplace, you may also be familiar with Amazon‘s fulfillment services. Here’s a comparison of the two:

• Fees: Walmart’s fulfillment fees tend to be lower than Amazon’s, particularly for larger and heavier items.
• Shipping speed: Walmart’s shipping speed tends to be faster than Amazon’s, particularly for orders that are shipped using Walmart’s TwoDay delivery service.
• Brand recognition: Amazon has a higher level of brand recognition and customer loyalty than Walmart, which may be a consideration for some sellers.

Ultimately, the choice between Walmart’s fulfillment services and Amazon’s Fulfillment By Amazon (FBA) program depends on your specific business needs and priorities.

Conclusion

Selling on Walmart Marketplace can be a great way to expand your business and reach new customers. By following the steps outlined in this article, you”ll know How To Sell on Walmart effectively. However, it’s important to carefully consider the associated costs and make sure that selling on Walmart Marketplace aligns with your business goals and priorities.