Top 5 Amazon Analytics Tools You Need to Know for Better ROI

Top 5 Amazon Analytics Tools You Need to Know for Better ROI
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If you sell products on Amazon, you know that it’s a competitive marketplace. To succeed, you need to continually analyze your metrics and optimize your strategy. That’s where Amazon analytics tools come in – but which ones are the best? The Dropship will help you find out in this article from .

Understanding Amazon Analytics

Amazon analytics refers to the process of collecting and analyzing data from various sources within the Amazon platform. This data includes important metrics such as sales, conversion rate, click-through rate, customer reviews, and more. By understanding and leveraging this data, sellers can identify strengths and weaknesses in their strategies, uncover new opportunities, and optimize their performance on Amazon.

Understanding Amazon Analytics
Understanding Amazon Analytics

Key Metrics to Measure on Amazon

Before we delve into the top Amazon analytics tools, let’s take a moment to understand the key metrics that sellers should measure to gauge their performance on the platform. These metrics include:

  • Sales: The total number of units sold within a specific time period.
  • Conversion Rate: The percentage of visitors who make a purchase.
  • Click-Through Rate (CTR): The percentage of users who click on a product listing after viewing it.
  • Customer Reviews: The feedback and ratings left by customers.
  • Keyword Rankings: The position of your product in search results for specific keywords.
  • Advertising Performance: The effectiveness of your Amazon PPC campaigns.
  • Inventory Performance: The efficiency of managing your inventory.

By monitoring these metrics, sellers can identify areas for improvement, optimize their listings, and ultimately increase their ROI.

Top 5 Amazon Analytics Tools You Need to Know for Better ROI

Amazon analytics tools can help you track your sales, monitor your competitors, and optimize your listings for better ROI. In this blog post, we will share the top 5 Amazon analytics tools you need to know to take your Amazon business to the next level.


Sellerboard is a comprehensive Amazon analytics tool that provides sellers with a range of essential features to streamline their business operations. One of its standout features is its robust PPC optimization capabilities.


By analyzing your pay-per-click campaigns, Sellerboard helps you optimize your advertising spend and increase your return on investment (ROI). It provides valuable insights into keyword performance, ad spend, and conversion rates, allowing you to make data-driven decisions and refine your advertising strategy.

Key Features of Sellerboard

PPC Optimization

Sellerboard’s PPC optimization feature is designed to save you time and money by identifying low-performing keywords and suggesting adjustments to your campaigns. It offers detailed analytics on your advertising performance, including click-through rates, conversion rates, and cost-per-click data.

Listing Change Alerts

Another valuable feature of Sellerboard is its listing change alerts. It monitors your product listings and notifies you of any changes in key listing parameters, such as product title, description, or images.

Inventory Management

Effective inventory management is crucial for Amazon sellers, and Sellerboard understands this well. With its inventory management feature, you can track your stock levels, set reorder points, and receive alerts when it’s time to restock. This helps prevent stockouts and ensures that you have sufficient inventory to meet customer demand, ultimately improving your sales performance.

Profit and Loss (P&L) Table

Sellerboard simplifies your financial analysis with its Profit and Loss (P&L) table. It provides a clear overview of your sales, expenses, and profitability, allowing you to track your financial performance on Amazon.

Sellerboard offers flexible pricing plans to cater to different business needs. They have a variety of subscription options based on your monthly order volume, starting from as low as $39 per month. Additionally, they offer a 14-day free trial to give you a taste of their platform before committing to a subscription.


Helium 10 is a powerful suite of Amazon tools that covers a wide range of functionalities to help sellers succeed in the highly competitive Amazon marketplace. Its key features include product research, keyword tracking, listing optimization, and inventory management. With Helium10, sellers can gain a competitive edge by leveraging data-driven insights and optimizing their product listings for maximum visibility and sales.


Helium10 offers different pricing plans tailored to meet the needs of sellers at different stages of their Amazon journey. They have a free plan with limited access to features, as well as paid plans starting from $97 per month. The paid plans provide more advanced features and increased usage limits for enhanced performance and scalability.

Key Features of Helium10:

  • Comprehensive suite of tools for various aspects of Amazon selling
  • Powerful product research and keyword tracking capabilities
  • Advanced listing optimization features for improved visibility
  • Robust inventory management to streamline operations
  • Regular updates and new feature additions


ManageByStats is an all-in-one Amazon analytics tool designed to provide sellers with a comprehensive view of their business performance. It integrates seamlessly with Amazon Seller Central, allowing you to extract and analyze crucial data for informed decision-making. Key features of ManageByStats include statistical analysis, main dashboard, advertising analytics, and customer communication tools.


ManageByStats offers flexible pricing plans based on the number of orders you process per month. They have different tiers starting from $59.97 per month, and each tier offers additional features and usage limits. They also provide a 14-day free trial to test their platform and see if it aligns with your business requirements.

Key Features of ManageByStats

  • Integration with Amazon Seller Central for seamless data extraction
  • Comprehensive statistical analysis and reporting capabilities
  • Main dashboard for an overview of key metrics
  • Advertising analytics to optimize marketing campaigns
  • Customer communication tools for enhanced engagement


HelloProfit is a financial analytics tool specifically designed for Amazon sellers. It focuses on providing sellers with accurate and detailed sales, ranking, and profit data to make informed decisions. With HelloProfit, you can track your profits in real-time, identify trends, and analyze the financial health of your Amazon business.


HelloProfit offers a single pricing plan at $97 per month, which includes access to all features and unlimited marketplaces. They also provide a 21-day free trial, allowing you to evaluate their platform and assess its suitability for your business.

Key Features of HelloProfit

  • Specialized financial analytics for Amazon sellers
  • Real-time profit tracking and trend analysis
  • Detailed sales and ranking data for informed decision-making
  • Unlimited marketplaces within a single subscription
  • 21-day free trial for evaluation

ZonGuru Business Dashboard

The ZonGuru Business Dashboard is a comprehensive platform that combines powerful analytics, product research, and listing optimization features. It offers sellers valuable insights into their business performance, market trends, and competitor analysis. With ZonGuru, sellers can streamline their operations, identify profitable product opportunities, and optimize their listings for maximum visibility and sales.

ZonGuru Business Dashboard
ZonGuru Business Dashboard

ZonGuru offers different pricing plans to accommodate sellers of all sizes. They have tiered subscription options starting from $49 per month, offering varying levels of access to features and usage limits. They also provide a free trial, allowing you to test their platform before making a commitment.

Key Features of ZonGuru Business Dashboard:

  • Comprehensive platform with analytics, product research, and listing optimization features
  • Powerful insights into business performance and market trends
  • Competitor analysis for strategic decision-making
  • Scalable pricing plans for different business needs
  • Free trial to evaluate the platform
  • Start a Free Trial of ZonGuru’s Seller Plan

To experience the full capabilities of ZonGuru, you can start a free trial of their Seller Plan. This trial allows you to explore the platform and gain firsthand experience of its features and functionalities. By taking advantage of the trial, you can make an informed decision about whether ZonGuru is the right Amazon brand analytics tool for your business.


DataHawk is a comprehensive Amazon brand analytics tools and market intelligence tool. It offers a wide range of features to help sellers analyze their sales, monitor their product performance, track keywords, and gain insights into their competition. With DataHawk, you can make data-driven decisions to optimize your Amazon strategy and drive growth.


DataHawk provides flexible pricing plans to suit different business needs. They offer both monthly and annual subscriptions, starting from $49 per month. Their plans provide access to different features and usage limits, allowing you to choose the most suitable option for your business.

Key Features of DataHawk

  • Comprehensive Amazon analytics and market intelligence tool
  • Powerful sales and product performance analysis
  • Keyword tracking for effective SEO optimization
  • Competitor analysis for strategic decision-making
  • Flexible pricing plans to accommodate different business sizes

Bottom Line

Amazon brand analytics tools play a crucial role in helping sellers thrive in the competitive Amazon marketplace. They provide valuable insights, data-driven strategies, and streamlined operations to optimize performance and drive growth.

Each tool discussed in this article has its unique features, pricing plans, and pros and cons. By considering your business needs and priorities, you can select the most suitable tool to elevate your Amazon selling journey and achieve long-term success.

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