What is Amazon PPC? Tips & Strategies For Ecommerce Success

What is Amazon PPC? Tips & Strategies For Ecommerce Success
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Amazon PPC (Pay-Per-Click) is an effective advertising tool for ecommerce businesses on the world’s largest online marketplace. But do you know what it is and how it works? And more importantly, how you can use it to boost sales and visibility on Amazon? In this blog post, we’ll break down what Amazon PPC is to help you optimize your campaigns for ecommerce success.

What is Amazon PPC?

Amazon PPC (Pay-per-Click) is a form of advertising on the Amazon platform that allows sellers to promote their products through targeted ads. With Amazon PPC, sellers bid on keywords that are relevant to their products and pay only when their ad is clicked. The goal of Amazon PPC is to increase product visibility and drive more traffic to a seller’s product listing.

What is Amazon PPC?
What is Amazon PPC?

Amazon PPC is a cost-effective way for sellers to promote their products on the marketplace. The most popular Amazon PPC ad is the Sponsored Product, which allows sellers to bid on keywords to rank their products.

There are three Amazon PPC ad options: Sponsored Products, Sponsored Brands, and Sponsored Display Ads. Amazon PPC places products in highly populated areas, such as the first search result page or highly-ranked product pages, where nearly half of Amazon shoppers look. Sellers can increase their Amazon business through PPC by researching relevant and profitable keywords, setting up a campaign with a budget and bid, and monitoring and adjusting their campaign regularly.

How does Amazon PPC work?

Amazon PPC works by allowing sellers to create and bid on keyword-targeted ads. When a customer searches for a product using a specific keyword, Amazon’s algorithm determines which ads to display based on the relevance and quality of the ad and the bid amount. If the customer clicks on the ad, the seller is charged for the click.

There are three main types of Amazon PPC ads: Sponsored Products, Sponsored Brands, and Sponsored Display Ads. Sponsored Products and Brands ads appear in search results and on product detail pages, while Sponsored Display Ads appear on other product listings and on Amazon-owned websites.

Types of Amazon Ads

Sponsored Products, Sponsored Brands, and Sponsored Display Ads are the three separate kinds of ads that may be displayed on Amazon.

1. Sponsored Products

They work like Google Ads. Amazon search results for a keyword query include your goods. Amazon charges you for PPC ad clicks. These adverts display in search results or product details page ad carousels. Professional sellers, vendors, KDP authors, and agencies may run Sponsored Products campaigns.

Sponsored Products
Sponsored Products

2. Sponsored Brands

Brands may advertise above Amazon search results with a personalized headline, logo, and three items. Product pages have them too. Link to your Amazon Stores or other landing page. Video advertising may now connect to product detail pages. Amazon Brand Registry merchants, vendors, book vendors, and agencies may run Sponsored Brands campaigns.

Sponsored Brands
Sponsored Brands

3. Sponsored Display Ads

Amazon Amazon sponsors display ads. Only Feature Offers and in-stock goods appear. They appear on the Amazon homepage, search results pages (beside or below the search results), product information pages (beneath the “Add to Cart” button), and certain third-party applications and websites.

Sponsored Display Ads
Sponsored Display Ads

They direct customers to product detail pages for particular items. Amazon Brand Registry merchants, suppliers, and agencies with Amazon clients may buy Sponsored Display advertisements. Amazon is testing Fire TV Sponsored Display Ads. Fire TV app developers, Prime Video Channels publishers, and film distributors in the US may use these.

Is Amazon PPC worth it?

Sellers often question Amazon PPC’s effectiveness. Your niche competitors, advertising budget, and product listing quality determine the answer. Amazon PPC may boost sales and brand awareness.

PPC on Amazon lets you target prospective buyers who are actively looking for your items. You may also limit advertising expenses by only paying when someone clicks on your ad.

The Features to Consider in Amazon PPC Software

To expand your company, you need the greatest tools. The correct tools may help scale your Amazon company. Tools should have these fundamental features:

  • Scalability: Growing your firm requires more than revenue. A tool that helps you grow while lowering expenses might boost earnings. Scaling requires keeping consumers interested, and Amazon advertising tools may assist.
  • Timesaver: Learning Amazon PPC as a newbie requires hands-on experience. Once you’re comfortable, an Amazon PPC tool may save you time. Amazon PPC systems that deliver notifications eliminate the need to manually verify accounts.
  • Data Analysis: It’s simple to examine how much your advertisements spend compared to your sales when you start. As your organization grows, evaluating data and gaining insights may be difficult. An Amazon advertising software suite that delivers campaign data, seller event information like Prime Day reports, and more to help you make choices.
  • Automation: Automating bids, keywords, and campaigns saves time and simplifies Amazon PPC. Make sure your Amazon PPC automation solution still checks metrics to see what’s working and what’s not.

Top 5+ Best Amazon PPC Software

Time and money savings are two major goals in Amazon PPC management, which is why you’re here. With PPC management software, you may increase your return on investment (how much money you earn compared to how much you spend). We’ve compiled a list of the top Amazon PPC tools, and we’re certain that you’ll find something useful here.


If you are an Amazon seller looking for access to award-winning items, Zonbase is the place to go. Keyword finder, hidden niche, income estimator, brand ranking tracker, keyword analysis, reverse ASIN, list optimization, and so on are just some of the tools you’ll discover on Zonbase. It’s like getting 14 tools in one.


ZonBase is a great Amazon selling tool since it has so many useful features and helps merchants find profitable goods. With ZonBase, you can get your items out to the market rapidly and see what’s selling well.

Key features of Zonbase

  • Keyword Finder
  • ZonReach
  • ZonBase Chrome Extension
  • Sales Estimator
  • Keywords and Reverse ASIN
  • Listing Optimization
  • PPC Autopilot Product Validator
  • Photo Enhancer.

Adtomic by Helium 10

Helium 10 includes Adtomic, an AI-powered Amazon PPC solution. Adtomic, a renowned ppc optimization tool, maximizes amazon advertising ROI. Its extensive features make campaign management, monitoring, and optimization simple. Users may instantly monitor performance statistics and make modifications using its straightforward interface.

Its strong optimization package automatically sets bids and budgets to save expenses and speed up campaign management. Adtomics’ thorough reporting lets you monitor progress and find opportunities immediately.

Helium 10
Helium 10

Adtomic is an AI-powered advertising solution for Amazon sellers that helps them strategize their campaigns for higher ROAS, lower ACOS, and a reduced advertising budget. The tool is easy to use and offers predefined templates and campaign strategies for automation through analytics.

Adtomic stores up to 2 years of data for easy comparison and analysis. To use Adtomic, sellers need to connect their Amazon MWS token to their account and access the dashboard for a glance at their PPC spend, sales, ACOS, top 5 products by spend, and more.

Key features of Adtomic

  • Automated bid/budget optimization
  • Real-time performance monitoring
  • Targeting management
  • Comprehensive reporting
  • Campaign automation and scheduling

Kinetic PPC By Viral Launch

Viral Launch‘s Kinetic PPC is a top Amazon PPC software. It claims to be the only Amazon campaign management tool. Customizable rules let you maximize ad expenditure returns. Automation rules may be adjusted simply.

 Kinetic PPC By Viral Launch
Kinetic PPC By Viral Launch

It provides campaign analysis, quick positive effect reports, and PPC vs. organic sales statistics. Viral Launch professionals provide free one-on-one setup calls. Monitoring keywords, managing campaigns, tracking changes, automating, etc.

Key features of Kinetic PPC

  • See product performance
  • Find search terms
  • Monitor keywords
  • Create automations
  • Track changes
  • Manage campaigns


Perpetua is worth considering if you also sell on non-Amazon marketplaces like Walmart, Target, and Instacart. Optimizing your pay-per-click (PPC) advertising campaigns on Amazon’s Sponsored Products, Sponsored Brands, and Sponsored Display is a breeze with the aid of Perpetua.


Perpetua is confident in their ability to help you grow your brand on Amazon since they work with such well-known companies as Crocs and Kleenex. With the help of Perpetua’s sophisticated reporting tools, you can simply assess the return on investment from your Amazon PPC campaign. The combination of Perpetua’s platform for assessing profitability and generating incremental sales with its “best-in-class” AI power optimization engine should help sellers achieve their advertising goals.

Key features of Perpetua

  • ASIN-level performance metrics. No spreadsheet tweaking needed
  • In-house professionals advise
  • Ad delivery projections help budget advertising
  • Choose an advertising objective and plan, then let the program operate


In conclusion, Amazon PPC can be a game-changer for any ecommerce business, but it requires a combination of strategy, patience, and continuous learning to truly succeed. By leveraging the tips and strategies mentioned above, you can take your Amazon advertising game to the next level and achieve the ecommerce success you’ve been dreaming of. So don’t be afraid to dive in and experiment with different approaches – after all, as the saying goes, “fortune favors the bold!”

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