As an Amazon seller, understanding how to do Amazon keyword research is crucial for the success of your business. In this guide, The Dropship will cover everything you need to know about Amazon keyword research, including what it is, why it is important, and how to conduct effective research.
What is Amazon Keyword Research?
Amazon keyword research is the process of identifying the most relevant and popular keywords that customers use when searching for products on Amazon. The goal of keyword research is to optimize your product listings with relevant keywords that will increase visibility and drive conversions.
Why is Amazon Keyword Research Important?
Keyword research is the foundation of any successful Amazon SEO strategy. By identifying the most relevant and high-performing keywords for your product, you can increase your visibility, attract more organic traffic, and ultimately drive conversions. Amazon’s search algorithm is designed to match customer searches with relevant product listings, and incorporating the right keywords into your listing can significantly impact your search rankings and sales performance.
Effective Amazon keyword research can help you achieve the following:
- Increase visibility: By optimizing your product listings with relevant keywords, you can improve the chances of your products appearing in customer search results.
- Drive conversions: By targeting the right keywords, you can attract high-intent customers who are more likely to convert.
- Outrank competitors: By conducting thorough keyword research, you can identify high-traffic keywords that your competitors may have overlooked.
Pros and Cons of Amazon Keyword Research
Just like any other marketing strategy, there are pros and cons to Amazon keyword research. Let’s take a look at some of them:
- Increased visibility
- More targeted traffic
- Higher conversion rates
- Outrank competitors
- Stay ahead of trends
- Requires time and effort
- Competitors may use the same keywords
- Difficulty in finding unique keywords
Alternatives to Amazon Keyword Research
While Amazon keyword research is essential for selling on Amazon, there are alternative strategies you can use to drive sales. These include:
- Running Amazon PPC campaigns
- Leveraging social media marketing
- Building an email list
- Collaborating with influencers
Step-by-Step Guide to Amazon Keyword Research
Start with a seed keyword
A seed keyword is a general term that describes your product. For example, if you sell yoga mats, your seed keyword could be “yoga mat.”
Use Amazon’s autosuggest feature
Type your seed keyword into the Amazon search bar and take note of the suggestions that appear. These suggestions are based on real search terms used by Amazon customers and can give you valuable insight into popular keywords.
Expand your list
Use a keyword research tool like Helium 10 or Jungle Scout to expand your list of keywords. These tools provide data on search volume, competition, and relevance for each keyword.
Analyze competitor listings
Look at the product listings of your top competitors and take note of the keywords they use. You can use a tool like SellerApp to identify the keywords that are driving the most traffic to their listings.
Refine your list
Organize your list by relevance, search volume, and competition. Focus on the keywords that have high search volume and low competition.
Optimize your product listing
Use your target keywords in your product title, bullet points, description, and backend search terms.
Building a Keyword List
Now that you have a better understanding of your target audience, it’s time to start building a comprehensive keyword list. Here are some effective strategies to help you identify relevant keywords:
Begin with a list of seed keywords that are directly related to your product. These are the core terms that describe what you are selling. For example, if you are selling fitness trackers, your seed keywords could include “fitness tracker,” “activity tracker,” or “smartwatch.”
Amazon Competitor Analysis
Analyze the listings of your top competitors to uncover additional keywords that are driving their success. Look for common terms, phrases, and long-tail keywords that appear in their titles, bullet points, and product descriptions. Tools like Jungle Scout, Helium 10, or MerchantWords can assist in gathering valuable keyword data from competitor listings.
Keyword Research Tools
Leverage Amazon keyword tools to expand your list and discover new keyword opportunities. Tools like Helium 10 or AMZ Tracker provide valuable data on search volume, keyword difficulty, and related keywords. Explore different variations, synonyms, and combinations of your seed keywords to capture a broader range of search queries.
Don’t overlook the power of long-tail keywords. These are longer, more specific keyword phrases that typically have lower search volume but higher conversion rates.
Long-tail keywords can help you target niche audiences and drive highly relevant traffic to your product listings. For example, instead of targeting the broad keyword “fitness tracker,” consider incorporating long-tail keywords like “waterproof fitness tracker with heart rate monitor” or “fitness tracker for running enthusiasts.”
The Best Amazon Keyword Research Tools
After conducting extensive research and testing, we have determined that the following are the best Amazon keyword research tools:
Helium 10 is a comprehensive suite of tools designed to assist Amazon sellers at every stage of their journey. With its advanced keyword research capabilities, Helium 10 allows you to uncover profitable keywords that can help your products rank higher in search results. Its wide range of features includes competitor analysis, product research, listing optimization, and PPC management.
Jungle Scout is another popular Amazon keyword research tool that offers a suite of features to optimize your Amazon listings. By providing valuable insights into keyword data, Jungle Scout empowers sellers to make data-driven decisions. From conducting effective keyword research to monitoring competitor performance, Jungle Scout equips you with the necessary tools to stay ahead of the competition.
SellerApp is a comprehensive Amazon seller tool that covers all aspects of selling on the platform, including keyword research and optimization. With SellerApp, you can uncover hidden keywords, analyze competitor strategies, and optimize your product listings for maximum visibility. Additionally, SellerApp offers PPC management features to help you run effective advertising campaigns.
AMZ Tracker focuses on providing keyword research and optimization solutions for Amazon sellers. By conducting in-depth keyword analysis and competitor research, AMZ Tracker helps you identify untapped keyword opportunities that can drive traffic and sales to your products. While its feature set may be slightly more limited compared to other tools, AMZ Tracker still offers valuable insights to enhance your Amazon keyword strategy.
Sellics is a powerful platform that combines various tools to streamline your Amazon selling experience. With its comprehensive suite of features, Sellics covers keyword research, competitor analysis, product research, listing optimization, PPC management, and analytics. By leveraging Sellics, you can gain a holistic view of your Amazon business and optimize your keyword strategy accordingly.
In conclusion, Amazon keyword research is a critical component of a successful Amazon selling strategy. By identifying the most relevant and popular keywords, you can increase visibility, drive conversions, and outperform your competitors.
By following the step-by-step guide outlined in this article, leveraging the pros and cons of Amazon keyword research, exploring alternative strategies, comparing tools, and implementing best practices, you can conduct effective Amazon keyword research that will help you grow your business.
Remember to continuously test and refine your keywords and stay up-to-date with the latest industry trends. With the right tools and knowledge, you can achieve Amazon selling success.